6 Marketing Tactics to Try Now
As a provider of aesthetic treatments, you know that they are in great demand at an unprecedented rate and the industry is rapidly expanding.
With UltraClear’s unique advantage as the ONLY FDA cleared cold laser, unique versatility, and high level of safety for all skin types, you will have numerous opportunities to draw new patients into your practice who are seeking this in-demand treatment opportunity.
Try implementing these 6 tried and true marketing tactics for aesthetic practitioners to get a jumpstart on your competition.
#1: Create Eye-Catching Marketing Materials
As laser treatments are increasing in popularity, some patients may still be on the fence regarding their benefits.
Our marketing team is ready to help you succeed! Take advantage of our downloadable brochure.
To create awareness and grab their attention, you can use tools like Canva to make posters, pamphlets, cards, website banners, gift certificates and other printed materials to display in your office or share via emails or text messaging. Once you have the right marketing materials and messages ready, make them work for you inside your practice as well as externally to attract a steady stream of new patients.
#2: Grow Your Email Database
The dilemma with social media sites is that you cannot really ‘own’ your fans and followers. If your account gets taken down for some random reason or unknown error, you run the risk of losing them. And for anyone who has tried to get someone to respond from Facebook, Instagram or TikTok, you know how frustrating it can be!
The only way to protect your precious database is to convert them to your own database by asking for their cell phone numbers and/or emails.
Patients are intrigued by promotions, series pricing, and trial treatment offers. Try offering incentives for individuals who sign up for your monthly eblast or newsletter. Each month or whatever interval you choose, send education marketing material to keep them in touch and tell them about your practice via email. You can also promote special offers on your social media channels.
#3: Stand Out From Competitors
Most practices and medspas offer many similar treatments, so you need to make sure that you stand out from your local competitors.
An important and effective way to separate yourself from competitors is to highlight your special training and credentials. Don’t be shy! Add your staff’s training, licenses and credentials on your website and the walls of your office, where your patients can see them. Display your licenses and certificates on Google, Yelp, Facebook and other channels that matter to your patients..
Another way to get noticed is to keep up those 5-star reviews on the top platforms that your patients are looking at. When it comes to reviews, more is more. In this way, if you get a 2 or 3 star review occasionally, the 4s and 5s will downplay the relevance by burying the ones you want to hide.
#4: Earn Key Referral Sources
The best form of advertisement is word of mouth because it rings true and can be trusted.
Think about local non-competitive businesses that you may share some clientele with. Try to make friends and get to know the owners or top staff. For example, upscale gyms and yoga centers, hair and nail salons, hotels and clubs, boutiques, other physicians or dentists, etc.
Consider inviting an in-demand hair stylist to come into your practice and offer to let them experience a popular treatment. Because the revolutionary UltraClear cold laser is a very comfortable treatment, and can be dialed up or down for each patient, it is a great choice to offer as a trial.
The most important aspect of developing long-term referral sources is to make sure the relationship is not one-sided. To make it work for both parties, there has to be something in it for both parties. This can be in the form of perks, complimentary treatments, cross referrals, etc.
#5: Modernize Your Website
Having a website is vital, but that’s only half the battle. To stay on top of your competition, you need to update your site on a regulator basis.
Make sure that your site loads quickly, is user-friendly, easy to navigate and has an intuitive design. Include content and images that are mobile-friendly; use compressed images, concise sentences, and short paragraphs that are easy to read. A site free of pop-ups and formatted for mobile will help increase your conversion rates.
The preferred layout, style, and navigation for websites are in a constant state of flux. You can’t just have someone build your site and then walk away. It needs constant maintenance to deliver new clients and keep your current clients coming back to learn more.
#6: Implement Online Booking
In this fast paced world, consumers are looking for the simplest and quickest way to book all of their appointments, including fillers and laser treatments. They don’t want to have to call your office, be left on hold, have to leave a message, and then play phone tag to book an high end treatment. Making scheduling complications is a sure way to lose valuable patients!
According to a recent study, 68% of patients prefer choosing a practice who offers the ease of online booking, rescheduling and cancellation. By implementing online booking on your website, you can set yourself apart from competition and book more patients in real time.
To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact firstname.lastname@example.org.