UltraClear Blog

Acclaro Medical proudly presents the UltraClear system, the world’s first cold ablative fiber laser. This cutting-edge energy-based treatment delivers unparalleled results for patients seeking rejuvenation.

Dr. Madeline Krauss of Krauss Dermatology (Wellesley Hills, MA) recently treated one of her office staff, Dorit, using the UltraClear’s 3DMiracl treatment setting. With just one 3DMiracl treatment, Dorit’s results were remarkable, experiencing minimal pain and achieving a healthier, glowing complexion with improved redness and overall skin tone.

Dorit expressed her satisfaction with UltraClear, stating, “My skin is smooth and glowing. There is an improvement in the redness in my cheek area, and overall my skin tone is subtly more even. I definitely see more improvement with the UltraClear, and the procedure was very comfortable compared to other lasers I have had with better results.” The lunchtime treatment offered rapid recovery, requiring only five days for full healing, and Dorit even attended dinner on the first day post-treatment.

Dr. Krauss shared her observations and experiences with the UltraClear system, saying, “The lighter settings of the Clear mode cause tiny injuries to the skin at specific depth determined by the user depending on the goals and skin type of the patient as well as acceptable downtime for the patient. At the most superficial settings, uniform erythema results. A small grid pattern is seen. After a few days, a fine desquamation occurs. The skin is more luminous and pigmentation improves.”

She also praised the UltraClear system’s versatility and ease of use, noting that the settings are straightforward, specific, and repeatable. “Very light treatments can be performed quickly, with minimal prep as no numbing is needed, and can be delegated. Recuperation is rapid. More aggressive treatments can be performed with topical numbing with 23% lidocaine ointment, with oral valacyclovir and careful patient education on post-procedure care and recuperation time. Deeper acne scars and wrinkles as well as advanced dermatoheliosis can be addressed in this way. Only our board-certified dermatologists perform the more advanced procedure.”

Regarding the ability to treat all skin types, Dr. Krauss said, “The laser parameters can be adjusted to work with all skin types though darker skin types must be treated more carefully and gently to avoid the risk of unwanted pigmentation changes.” She also shared her observations of the healing process after treatment with the UltraClear system, saying, “Gentle treatments cause erythema and some swelling for 2 days. More aggressive treatments have 2 days of significant redness and rawness, 2 days of more mild erythema and swelling, and generally on the 5th day, there is a remarkable turnaround and tinted sunscreen can be worn and the skin looks smooth and glowing.”

Acclaro Medical is dedicated to offering the latest and most advanced technology to help providers deliver exceptional results to their patients. The UltraClear system exemplifies this commitment and introduces a new level of innovation in energy-based treatments. Its 3DMiracl treatment combines ablative and coagulative energy at multiple skin layers, allowing providers to create personalized solutions for each patient’s specific needs and skin type.

Dr. Madeline Krauss successfully demonstrated the UltraClear system’s capabilities with a full-face resurfacing treatment for Dorit. Both the patient and doctor were impressed by the comfort, ease of use, and outstanding results provided by the UltraClear system. The testimonials from Dorit and Dr. Krauss offer a glimpse into the amazing results achievable with UltraClear’s cold ablative fiber laser technology and 3DMiracl treatment.

For more information on the UltraClear system and its capabilities, visit us at Acclaro Medical.

Short-form video is the latest addition to the social-media marketing playbook, with TikTok and Instagram Reels leading the way. This snack-size content is highly effective for building brand awareness and educating viewers with less chance of losing their attention. 

 

“TikTok and Instagram Reels can be used to educate potential patients on practice mission, practitioner passions, best practices in medical aesthetics and common misconceptions,” says Max Krzyzaniak, Media Manager at Beauty Within Wellness & Anti-Aging Center in Boynton Beach, FL. “Social media is a visibility outlet for practices that allows practitioners to showcase their unique abilities and what differentiates them from others. Trust and rapport build before a patient even comes in for a consultation.” 

 

Instagram Reels was introduced by Meta after TikTok became a runaway sensation, and although these platforms may appear similar there are a few key differences. While TikTok tends to be more off-the-cuff, playful and loud, Reels feel more like “traditional” video content and allow you to enhance your videos with text and tags. TikTok is also trend-driven, and its primary demographic skews younger (as in Generation Z). This is an important consideration for any aesthetic provider since it may be harder to reach your target audience there.  

 

On the other hand, Reels serve as an extension of your (hopefully) already-established Instagram account and give you an additional way to announce new services, introduce your staff, give viewers a “behind-the-scenes” look at treatments you provide, showcase before-and-afters and more. 

 

“For creating videography content for Instagram Reels and TikTok, I recommend taking longer recordings rather than short videos to ensure you capture everything intended,” says Krzyzaniak. “You can always go back later to cut/edit the video. I also recommend including text graphics within your Reels/TikTok as your reach and impression count will likely increase, resulting in a higher overall visibility.” 

 

Yes, you can repurpose Reel content for TikTok, but think twice before reposting a TikTok to your Reels because the Instagram algorithm deprioritizes content with the TikTok watermark. There are upsides associated with taking a Reels-first approach to short-form video content. 

 

• You appear in the Discover tab. Unlike Instagram Stories, viewers don’t have to be followers or visit your profile to see your Reels. This significantly increases your potential reach. 
• You can tag products. This is especially useful for practices that sell products. Even if these products are available at stores or other aesthetic practices, a captivating video can prompt viewers to purchase on the spot with just a few taps. (Note: This requires set-up through Instagram Shopping.) 

 

Tips for creating Reels 

• It’s takes practice to get comfortable in front of the camera and perfect your filming set-up, but don’t strive for perfection before you start posting. Your technique and presentation will improve with time. 
• To build your audience, it’s imperative to stay active. When you spend more time creating content and viewers spend more time viewing it, this can improve the performance of your ads. (More on this below.)  
• Use an iPhone or other high-quality camera phone—and make sure you record vertically. It’s worth purchasing an inexpensive stand to ensure a steady shot.  

• Lighting can make or break your video. Use natural light when possible, or supplement with stand lights. 
• Have an outline of what you’d like to share and focus on capturing viewers’ attention in the first three seconds.  
• Limit your videos to 60 seconds. This should be more than enough time to get your points across. 
• Direct viewers to your website and try to capture their email address with a pop-up upon their arrival. 
• Look at what your competitors are doing for inspiration—then try to do better! 

• Follow Instagram’s @creator account for trends and ideas. 

 

The 3 “E”s of Reel content 

When using Reels to bolster your business, there are three “E”s to keep in mind. 

• Educational content can drive traffic to your practice. 
• Entertaining content helps engage your audience and encourages shares. 
• Emotional content resonates. Share recognition from patients and colleagues, milestones and success stories so you are associated with the solution. 

 

Take advantage of ads on Reels 

Like other social media platforms, Reels ads allow you to reach more people in less time. Instagram allows you to choose from these goals: 

• Brand awareness: Increase your visibility and get more followers. 
• Reach: Maximize the number of people who view your content. 
• Traffic: Send people to your website or online store. 

• Video views: Get the most eyeballs on your video. 

 

Tip: You can use CTA buttons on Instagram ads that link to a specific Reel. This is a great way to further enhance the reach of well-performing content. 

 

Don’t think of Instagram Reels as yet another box on your social-media checklist. Instead, take advantage of the potential it has for attracting followers, bringing IRL patients to your practice and enhancing your visibility—while allowing you to embrace your creativity! 

 

When marketing to male patients, it’s important to remember that men have different aesthetic priorities than women, and many may not be 100-percent comfortable seeking cosmetic treatment. In general, men prefer more subtle results and minimal downtime so no one knows they had anything “done” and they do not have to miss work (whether “virtual” or in-person). And always keep in mind that men have a lower tolerance for wait times than women. 

However, getting men into the office and converting them to long-term patients can be easier than you think if you keep a few specific steps in mind.  

Market the right treatments and procedures 

Aesthetic practitioners with significant male patient populations emphasize the importance of promoting “gateway” procedures. Oftentimes, a man may make an appointment for a primary concern such as hair loss (or hair removal) or body contouring. But once they are in the office—and comfortable being there—they are often open to additional treatments that can help them achieve their aesthetic goals. In many cases, “add-ons” such as light laser treatments and neurotoxin/filler injections will keep them coming back regularly. 

Adjust your advertising 

Even if you’re a master marketer to women, you need to adjust your messaging for men. This includes new imagery, as well as a different way of “speaking” to them. Men tend to respond best to direct, instructional messages, subtle suggestiveness, references to competition and relatable situations. This applies to all advertising, including online, email and print-based efforts. It only takes a few clicks to create a male segment of your master patient email list and create unique marketing emails that only go out to them. 

Create a welcoming environment 

Men may be offput by overwhelmingly feminine décor—although this is an effective way to retain female patients. Men may also be more concerned about privacy and discretion, which is why you may want to create a space just for them, even if it’s just giving one treatment room a “man cave” feel. If possible, you can create a separate entrance and small waiting room outfitted with leather club chairs and a flat-screen TV tuned to ESPN that only needs to be staffed when male patients are scheduled to come in. 

Build a male-specific practice off-shoot 

This actually isn’t as difficult as it sounds, and can be as easy as adding “Just for Men” to your practice website’s main navigation. You can give this off-shoot a new male-centric name (which includes your original practice name as not to confuse patients) and present it online with a more masculine tone.  

Although content from your existing practice website can be repurposed, it’s important to prioritize the treatments and procedures that are most appealing to men—such as hair restoration, body hair removal, jawline enhancement and energy-based body contouring treatments. But don’t forget treatments such as injectables, lasers and skin tightening. Many men are concerned about wrinkles, age spots and sagging as well—and more apt to do something about these concerns once they are in the office. 

Host man-friendly events 

You can provide men with the same type of patient education you may already be offering female patients, albeit with a different spin. As one example, think a “cigar bar” vibe for an evening of “Botox and bourbon.” Tailor your presentation for a male audience, and be sure to include treatments such as lasers for skin concerns such as age spots and acne scars, as well as injectables, neck rejuvenation and other non-surgical, minimal-downtime treatments. 

Men represent an ever-growing segment of the aesthetic market, and the key to making them long-term patients is tailoring your communication with them. You can still count on wives and significant others for referrals, but a targeted male-centric marketing approach can work wonders.  

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com.

Your new device is useless (at least in terms of your bottom line) if no one knows you have it. This is the ideal time to use the media to your advantage, since reporters are always looking for newness. The simple act of reaching out raises their awareness about your practice, and any resulting coverage increases your visibility and cements your status as a forward-thinking expert in your field.  

If you haven’t already enlisted the help of a public relations firm or freelancer, or hired an internal marketing lead, this “announcement” is the perfect way to start. You can send a press release to local media outlets, send a release out via a newswire service or invite media to observe a treatment.  

Local television loves showing a high-tech treatment in action, especially if results are visible on camera (which may not always be possible). In this case, bolster your story with compelling before-and-after photos that help convey the message—and the power of the new technology you’re offering. 

The goal is to use your latest offering as a foundation for media outreach to come, as a steady stream of “news” is essential for getting into and staying in the spotlight. You can also alert the media about speaking engagements, scientific articles that have been published or share case studies of patients who are willing to share their experience. 

Other effective means of raising awareness include email newsletters to patients, printed newsletters, postcard mailings, office signage, patient brochures, your website and social media. Your savviest patients will welcome information about new services, and your communications may encourage them to ask questions about ancillary procedures and treatments. They may also share the information they receive with their like-minded friends. 

Office-based patient seminars are another cost-effective way to raise awareness about your new treatment and your practice as a whole. If physical space is an issue, you can explore other venues such as spas, salons, retail stores and private clubs. This type of partnership can expand your reach to a whole new group of prospective patients. 

10 Steps to a Successful Seminar 

1. Define your target audience 

2. Select a theme 

3. Choose your venue 

4. Use a moderator to introduce speakers 

5. Include light refreshments 

6. Rely on visuals for an impactful presentation 

7. Promote your seminar 

8. Give attendees a goody bag or special offer 

9. Leave time for questions 

10. Limit your seminar to one hour 

Although you can’t lease a brilliant new technology and expect it to pay for itself overnight, an aggressive approach to marketing your latest offering and your practice as a whole can provide a swift ROI. Once you have a plan in place, you can use it for future new treatment announcements as you build your menu of services, and enhance the overall visibility of your practice. 

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com.