As a provider of aesthetic treatments, you know that they are in great demand at an unprecedented rate and the industry is rapidly expanding.  

With UltraClear’s unique advantage as the ONLY FDA cleared cold laser, unique versatility, and high level of safety for all skin types, you will have numerous opportunities to draw new patients into your practice who are seeking this in-demand treatment opportunity. 

 Try implementing these 6 tried and true marketing tactics for aesthetic practitioners to get a jumpstart on your competition.  

#1: Create Eye-Catching Marketing Materials 

As laser treatments are increasing in popularity, some patients may still be on the fence regarding their benefits.  

 Our marketing team is ready to help you succeed! Take advantage of our downloadable brochure.  

 To create awareness and grab their attention, you can use tools like Canva to make posters, pamphlets, cards, website banners, gift certificates and other printed materials to display in your office or share via emails or text messaging.  Once you have the right marketing materials and messages ready, make them work for you inside your practice as well as externally to attract a steady stream of new patients.  

#2: Grow Your Email Database  

The dilemma with social media sites is that you cannot really ‘own’ your fans and followers. If your account gets taken down for some random reason or unknown error, you run the risk of losing them. And for anyone who has tried to get someone to respond from Facebook, Instagram or TikTok, you know how frustrating it can be! 

 The only way to protect your precious database is to convert them to your own database by asking for their cell phone numbers and/or emails.  

 Patients are intrigued by promotions, series pricing, and trial treatment offers. Try offering incentives for individuals who sign up for your monthly eblast or newsletter. Each month or whatever interval you choose, send education marketing material to keep them in touch and tell them about your practice via email. You can also promote special offers on your social media channels. 

#3: Stand Out From Competitors 

Most practices and medspas offer many similar treatments, so you need to make sure that you stand out from your local competitors.  

 An important and effective way to separate yourself from competitors is to highlight your special training and credentials. Don’t be shy! Add your staff’s training, licenses and credentials on your website and the walls of your office, where your patients can see them. Display your licenses and certificates on Google, Yelp, Facebook and other channels that matter to your patients.. 

 Another way to get noticed is to keep up those 5-star reviews on the top platforms that your patients are looking at. When it comes to reviews, more is more. In this way, if you get a 2 or 3 star review occasionally, the 4s and 5s will downplay the relevance by burying the ones you want to hide.  

#4: Earn Key Referral Sources 

The best form of advertisement is word of mouth because it rings true and can be trusted.  

  Think about local non-competitive businesses that you may share some clientele with. Try to make friends and get to know the owners or top staff. For example, upscale gyms and yoga centers, hair and nail salons, hotels and clubs, boutiques, other physicians or dentists, etc.  

 Consider inviting an in-demand hair stylist to come into your practice and offer to let them experience a popular treatment. Because the revolutionary UltraClear cold laser is a very comfortable treatment, and can be dialed up or down for each patient, it is a great choice to offer as a trial.  

 The most important aspect of developing long-term referral sources is to make sure the relationship is not one-sided. To make it work for both parties, there has to be something in it for both parties. This can be in the form of perks, complimentary treatments, cross referrals, etc.  

#5: Modernize Your Website 

Having a website is vital, but that’s only half the battle. To stay on top of your competition, you need to update your site on a regulator basis.   

Make sure that your site loads quickly, is user-friendly, easy to navigate and has an intuitive design. Include content and images that are mobile-friendly; use compressed images, concise sentences, and short paragraphs that are easy to read. A site free of pop-ups and formatted for mobile will help increase your conversion rates. 

The preferred layout, style, and navigation for websites are in a constant state of flux. You can’t just have someone build your site and then walk away. It needs constant maintenance to deliver new clients and keep your current clients coming back to learn more.  

#6: Implement Online Booking 

In this fast paced world, consumers are looking for the simplest and quickest way to book all of their appointments, including fillers and laser treatments. They don’t want to have to call your office, be left on hold, have to leave a message, and then play phone tag to book an high end treatment. Making scheduling complications is a sure way to lose valuable patients!   

According to a recent study, 68% of patients prefer choosing a practice who offers the ease of online booking, rescheduling and cancellation. By implementing online booking on your website, you can set yourself apart from competition and book more patients in real time.  

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com. 

As of 2021, brands spent more than $49.5 billion to market videos. The reason is simple: video marketing works. Luckily, you don’t need to create lengthy video clips to attract attention; short-form videos are growing in popularity and keep people interested in what you have to offer.

On top of running a successful practice, creating a constant stream of consumable content can seem like a full-time job. We get it, and we’re here to help reduce some of that stress and keep the creative juices flowing.

Check out these simple and easy-to-do ideas to make content resonate with your audience and drive interest in existing and new patients.

#1: Tell A Story

People value connection. Creating a story that helps connect the consumer to your product is something to be remembered. In fact, it’s psychologically proven that people remember details more clearly when they are presented in story form.

Consider promoting a paper that details how effective UltraClear is for addressing wrinkles. Instead of sharing statistics, telling patients a story can be more memorable. For example, “UltraClear can safely reduce lines and wrinkles, without the risks, discomfort and downtime of facial surgery or more aggressive medical devices.”

#2: Trend With TikTok

Scrolling over to the TikTok app is a great way to appeal to the lucrative Gen Y and Millennial population. The popular video stream offers a ‘For You’ template that categorizes videos by what your intended audience is interested in. From here, you can adopt a current trend and mesh your treatment and brand into the mix, creating an eye-catching TikTok video of an UltraClear treatment that’s sure to trend!

#3: Behind The Scenes Footage

This may not be Hollywood exactly, but viewers crave authenticity. By taking them behind the scenes, they will appreciate the insight into your practice and see the integrity behind the services you offer and how you take care of patients. You can share videos of treatments (with the patient’s written consent, of course), staff parties, and special events.

#4: Keep Your Audience Informed

People love learning things, and they are looking at you as the expert for tips on laser treatments, skincare, injectables, toxins, and more. You can create a video using unique angles, upbeat text, and quick tips that attracts attention. Some topics to consider are, “Best Lasers for Lines”, or “How-To” videos. You can also survey followers on social media and ask what they’re interested in learning more about.

#5: Keep it Short & Sweet!

Short-form videos are in demand on all social media platforms. The exact lengths allowed vary across platforms, but 60 seconds is typically the maximum. By keeping your video short and entertaining (15-30 seconds), you can deliver a memorable and thought-provoking message that grabs and keeps your audience’s attention.

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com.

The Millennial generation includes those who were born between 1981 and 1996. Currently ranging from approximately 26 to 41 years old, this group cannot be underestimated as a patient cohort since Millennials now represent the largest segment of the U.S. population as compared to Baby Boomers (born 1946-1964), Generation X (born 1965-1980) and Generation Z (born 1997-2012).  

In addition to sheer numbers, Millennials are an asset to an aesthetic practice because their particular age range includes a broad spectrum of desires and concerns. Younger Millennials may be interested in facial enhancement with treatments such as lip fillers, or getting a head-start on their anti-aging efforts with preventative measures such as light laser treatments or neurotoxin injections. On the other hand, older Millennials have probably started to see visible signs of aging such as fine lines and discoloration caused by sun damage—and they are also more likely to have a larger budget to treat these concerns. 

There are several attributes that make Millennial patients unique. They typically seek lighter “refreshing” treatments with little to no downtime. They are also more likely to shop around before trying one treatment, and then returning for others if they are happy with the results.  

To effectively communicate with Millennials, you may need to look beyond the strategies that you have been using to obtain and retain older patients. Radio and television ads are unlikely to reach this younger demographic. The Millennial generation has embraced text messaging for making or confirming appointments instead of picking up the phone and speaking to an actual person.  

When thinking about expanding your menu of services, it’s important to consider the wide array of services that Millennial patients are most interested in—especially when shopping for a new light- or energy-based platform. Flexibility is key, and the ability to offer superficial treatments that help maintain the appearance of already-youthful skin as well as more intense treatments that provide more significant corrective results for older patients can help you optimize your ROI. 

Catering to Millennials is essential for keeping fresh faces coming through your doors, and a 30-something patient could potentially stay with your practice for decades. However, it’s imperative that you continue servicing older patients in the way they’ve come to expect. (At the very least, make sure you have a human available to answer the phone.) Too sharp of a pivot may be off-putting to Boomers, and these patients may be interested in more aggressive treatments to turn back the clock as they continue to age. And remember, the Boomer generation is often considered the wealthiest to date.  

You don’t have to choose between Millennial patients and those who were born before them—and you shouldn’t. Instead, focus on offering a comprehensive menu of services that appeals to all age groups and demographics. By using different marketing strategies to reach these different audiences, they can all be yours! 

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com.

Section 179 deduction may seem like a complicated tax code, but it is actually very simple. It offers practitioners a viable way to take advantage of this end of year deduction to enhance their practices by adding a valuable medical device at a significant advantage.  

This section of the IRS code can save your business money on capital equipment costs and allow you to invest in the efficiency of your practice by adding a technology that your patients are interested in. By taking advantage of this once per year opportunity, you will be able expand the products and services you offer and boost overall sales and revenue. 

Here is how it works:  

The Section 179 tax deduction allows you to deduct up to $1,050,000 in qualifying equipment from your tax return when you purchase and install the device of your choice during this calendar year – ending 12-31-2022. This deduction applies to equipment purchased for use in your business. The upper cap full deduction your business can claim on qualifying equipment is $2,620,000. 

The IRS introduced Section 179 to incentivize small and medium-sized businesses to invest in assets and equipment that will ultimately boost the economy. When you take advantage of this tax code, you will be able to save money in the year the qualifying equipment was purchased rather than depreciating it over several years. This opportunity can help your business purchase more equipment to boost your profits without taking money away from the tax revenue. 

Qualifying equipment must be tangible and depreciable property: 

• The business needs to use more than 50% in operations. 
• The asset is purchased and used in the business the same year it is acquired, and deductions are claimed. 
• Once you have purchased the qualifying equipment or software, you must begin using it before claiming a tax deduction. 
• The business must purchase the equipment and not lease it. Leased equipment does not qualify. 

If the equipment purchased is not used for business purposes 100% of the time, the business can only claim for the percentage that is used for the time as long as this percentage is more than 50%.  

If you are considering upgrading or replacing your current laser and light portfolio, Section 179 tax deductions will significantly reduce your costs if you act fast.  

Here is what you need to know about the NEW UltraClear™ all-in-one platform: 

UltraClear is a groundbreaking innovation in skin rejuvenation. Powered by first-of-its-kind cold fiber laser technology, it helps reverse signs of aging, addressing multiple skin conditions in one treatment to help patients look their best—quickly, safely, effectively, and comfortably. Treatments are easily delegated for higher ROI.  

• Fine lines and deep wrinkles 

• Sunspots and age spots 
• Scars, including acne scars 
• Skin tone and texture 
• Enlarged pores 

Don’t miss out on this opportunity to add UltraClear to your practice.  

Your representative can walk you through the required documents so you can take full advantage of Section 179.   

For more information, visit the Tax Reform page of IRS.gov or consult with your tax professional.