UltraClear Blog

Welcome to the UltraClear Laser corporate blog, where we share insights, news, and updates on our innovative laser technology and its applications.

Profile Pic of Madeline Krauss,MD, Owner of Krauss Dermatology

Revolutionizing Skin Rejuvenation with Krauss Dermatology

Acclaro Medical proudly presents the UltraClear system, the world’s first cold ablative fiber laser. This cutting-edge energy-based treatment delivers unparalleled results for patients seeking rejuvenation.

Dr. Madeline Krauss of Krauss Dermatology (Wellesley Hills, MA) recently treated one of her office staff, Dorit, using the UltraClear’s 3DMiracl treatment setting. With just one 3DMiracl treatment, Dorit’s results were remarkable, experiencing minimal pain and achieving a healthier, glowing complexion with improved redness and overall skin tone.

UltraClear Laser Results: Before and After, Front View

Observe the transformative power of our novel 3DMiracl™ treatment. This real-life patient saw significant improvement in just one week, using our gentlest settings.

Dorit expressed her satisfaction with UltraClear, stating, “My skin is smooth and glowing. There is an improvement in the redness in my cheek area, and overall my skin tone is subtly more even. I definitely see more improvement with the UltraClear, and the procedure was very comfortable compared to other lasers I have had with better results.” The lunchtime treatment offered rapid recovery, requiring only five days for full healing, and Dorit even attended dinner on the first day post-treatment.

Dr. Krauss shared her observations and experiences with the UltraClear system, saying, “The lighter settings of the Clear mode cause tiny injuries to the skin at specific depth determined by the user depending on the goals and skin type of the patient as well as acceptable downtime for the patient. At the most superficial settings, uniform erythema results. A small grid pattern is seen. After a few days, a fine desquamation occurs. The skin is more luminous and pigmentation improves.”

UltraClear Laser Results: Before and After, Side ViewShe also praised the UltraClear system’s versatility and ease of use, noting that the settings are straightforward, specific, and repeatable. “Very light treatments can be performed quickly, with minimal prep as no numbing is needed, and can be delegated. Recuperation is rapid. More aggressive treatments can be performed with topical numbing with 23% lidocaine ointment, with oral valacyclovir and careful patient education on post-procedure care and recuperation time. Deeper acne scars and wrinkles as well as advanced dermatoheliosis can be addressed in this way. Only our board-certified dermatologists perform the more advanced procedure.”

Regarding the ability to treat all skin types, Dr. Krauss said, “The laser parameters can be adjusted to work with all skin types though darker skin types must be treated more carefully and gently to avoid the risk of unwanted pigmentation changes.” She also shared her observations of the healing process after treatment with the UltraClear system, saying, “Gentle treatments cause erythema and some swelling for 2 days. More aggressive treatments have 2 days of significant redness and rawness, 2 days of more mild erythema and swelling, and generally on the 5th day, there is a remarkable turnaround and tinted sunscreen can be worn and the skin looks smooth and glowing.”

UltraClear Laser Results: Before and After, Angle ViewAcclaro Medical is dedicated to offering the latest and most advanced technology to help providers deliver exceptional results to their patients. The UltraClear system exemplifies this commitment and introduces a new level of innovation in energy-based treatments. Its 3DMiracl treatment combines ablative and coagulative energy at multiple skin layers, allowing providers to create personalized solutions for each patient’s specific needs and skin type.

Dr. Madeline Krauss successfully demonstrated the UltraClear system’s capabilities with a full-face resurfacing treatment for Dorit. Both the patient and doctor were impressed by the comfort, ease of use, and outstanding results provided by the UltraClear system. The testimonials from Dorit and Dr. Krauss offer a glimpse into the amazing results achievable with UltraClear’s cold ablative fiber laser technology and 3DMiracl treatment.

For more information on the UltraClear system and its capabilities, visit us at Acclaro Medical.

6 Marketing Tactics to Try for Your Skin Rejuvenation Practice

 

 

As a provider of aesthetic treatments, you know that they are in great demand at an unprecedented rate and the industry is rapidly expanding.  

With UltraClear’s unique advantage as the ONLY FDA cleared cold laser, unique versatility, and high level of safety for all skin types, you will have numerous opportunities to draw new patients into your practice who are seeking this in-demand treatment opportunity. 

 Try implementing these 6 tried and true marketing tactics for aesthetic practitioners to get a jumpstart on your competition.  

 

#1: Create Eye-Catching Marketing Materials 

As laser treatments are increasing in popularity, some patients may still be on the fence regarding their benefits.  

 Our marketing team is ready to help you succeed! Take advantage of our downloadable brochure.  

 To create awareness and grab their attention, you can use tools like Canva to make posters, pamphlets, cards, website banners, gift certificates and other printed materials to display in your office or share via emails or text messaging.  Once you have the right marketing materials and messages ready, make them work for you inside your practice as well as externally to attract a steady stream of new patients.  

 

#2: Grow Your Email Database  

The dilemma with social media sites is that you cannot really ‘own’ your fans and followers. If your account gets taken down for some random reason or unknown error, you run the risk of losing them. And for anyone who has tried to get someone to respond from Facebook, Instagram or TikTok, you know how frustrating it can be! 

 The only way to protect your precious database is to convert them to your own database by asking for their cell phone numbers and/or emails.  

 Patients are intrigued by promotions, series pricing, and trial treatment offers. Try offering incentives for individuals who sign up for your monthly eblast or newsletter. Each month or whatever interval you choose, send education marketing material to keep them in touch and tell them about your practice via email. You can also promote special offers on your social media channels. 

#3: Stand Out From Competitors 

Most practices and medspas offer many similar treatments, so you need to make sure that you stand out from your local competitors.  

 An important and effective way to separate yourself from competitors is to highlight your special training and credentials. Don’t be shy! Add your staff’s training, licenses and credentials on your website and the walls of your office, where your patients can see them. Display your licenses and certificates on Google, Yelp, Facebook and other channels that matter to your patients.. 

 Another way to get noticed is to keep up those 5-star reviews on the top platforms that your patients are looking at. When it comes to reviews, more is more. In this way, if you get a 2 or 3 star review occasionally, the 4s and 5s will downplay the relevance by burying the ones you want to hide.  

 

#4: Earn Key Referral Sources 

The best form of advertisement is word of mouth because it rings true and can be trusted.  

 Think about local non-competitive businesses that you may share some clientele with. Try to make friends and get to know the owners or top staff. For example, upscale gyms and yoga centers, hair and nail salons, hotels and clubs, boutiques, other physicians or dentists, etc.  

 Consider inviting an in-demand hair stylist to come into your practice and offer to let them experience a popular treatment. Because the revolutionary UltraClear cold laser is a very comfortable treatment, and can be dialed up or down for each patient, it is a great choice to offer as a trial.  

 The most important aspect of developing long-term referral sources is to make sure the relationship is not one-sided. To make it work for both parties, there has to be something in it for both parties. This can be in the form of perks, complimentary treatments, cross referrals, etc.  

 

#5: Modernize Your Website 

Having a website is vital, but that’s only half the battle. To stay on top of your competition, you need to update your site on a regulator basis.   

Make sure that your site loads quickly, is user-friendly, easy to navigate and has an intuitive design. Include content and images that are mobile-friendly; use compressed images, concise sentences, and short paragraphs that are easy to read. A site free of pop-ups and formatted for mobile will help increase your conversion rates. 

The preferred layout, style, and navigation for websites are in a constant state of flux. You can’t just have someone build your site and then walk away. It needs constant maintenance to deliver new clients and keep your current clients coming back to learn more.  

#6: Implement Online Booking 

In this fast paced world, consumers are looking for the simplest and quickest way to book all of their appointments, including fillers and laser treatments. They don’t want to have to call your office, be left on hold, have to leave a message, and then play phone tag to book an high end treatment. Making scheduling complications is a sure way to lose valuable patients!   

 

According to a recent study, 68% of patients prefer choosing a practice who offers the ease of online booking, rescheduling and cancellation. By implementing online booking on your website, you can set yourself apart from competition and book more patients in real time.  

 

 

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com. 

The Roadmap to Mastering TikTok and Instagram Reels

 

Short-form video is the latest addition to the social-media marketing playbook, with TikTok and Instagram Reels leading the way. This snack-size content is highly effective for building brand awareness and educating viewers with less chance of losing their attention. 

 

“TikTok and Instagram Reels can be used to educate potential patients on practice mission, practitioner passions, best practices in medical aesthetics and common misconceptions,” says Max Krzyzaniak, Media Manager at Beauty Within Wellness & Anti-Aging Center in Boynton Beach, FL. “Social media is a visibility outlet for practices that allows practitioners to showcase their unique abilities and what differentiates them from others. Trust and rapport build before a patient even comes in for a consultation.” 

 

Instagram Reels was introduced by Meta after TikTok became a runaway sensation, and although these platforms may appear similar there are a few key differences. While TikTok tends to be more off-the-cuff, playful and loud, Reels feel more like “traditional” video content and allow you to enhance your videos with text and tags. TikTok is also trend-driven, and its primary demographic skews younger (as in Generation Z). This is an important consideration for any aesthetic provider since it may be harder to reach your target audience there.  

 

On the other hand, Reels serve as an extension of your (hopefully) already-established Instagram account and give you an additional way to announce new services, introduce your staff, give viewers a “behind-the-scenes” look at treatments you provide, showcase before-and-afters and more. 

 

“For creating videography content for Instagram Reels and TikTok, I recommend taking longer recordings rather than short videos to ensure you capture everything intended,” says Krzyzaniak. “You can always go back later to cut/edit the video. I also recommend including text graphics within your Reels/TikTok as your reach and impression count will likely increase, resulting in a higher overall visibility.” 

 

Yes, you can repurpose Reel content for TikTok, but think twice before reposting a TikTok to your Reels because the Instagram algorithm deprioritizes content with the TikTok watermark. There are upsides associated with taking a Reels-first approach to short-form video content. 

 

  • You appear in the Discover tab. Unlike Instagram Stories, viewers don’t have to be followers or visit your profile to see your Reels. This significantly increases your potential reach. 
  • You can tag products. This is especially useful for practices that sell products. Even if these products are available at stores or other aesthetic practices, a captivating video can prompt viewers to purchase on the spot with just a few taps. (Note: This requires set-up through Instagram Shopping.) 

 

Tips for creating Reels 

  • It’s takes practice to get comfortable in front of the camera and perfect your filming set-up, but don’t strive for perfection before you start posting. Your technique and presentation will improve with time. 
  • To build your audience, it’s imperative to stay active. When you spend more time creating content and viewers spend more time viewing it, this can improve the performance of your ads. (More on this below.)  
  • Use an iPhone or other high-quality camera phone—and make sure you record vertically. It’s worth purchasing an inexpensive stand to ensure a steady shot.  
  • Lighting can make or break your video. Use natural light when possible, or supplement with stand lights. 
  • Have an outline of what you’d like to share and focus on capturing viewers’ attention in the first three seconds.  
  • Limit your videos to 60 seconds. This should be more than enough time to get your points across. 
  • Direct viewers to your website and try to capture their email address with a pop-up upon their arrival. 
  • Look at what your competitors are doing for inspiration—then try to do better! 
  • Follow Instagram’s @creator account for trends and ideas. 

 

The 3 “E”s of Reel content 

When using Reels to bolster your business, there are three “E”s to keep in mind. 

  • Educational content can drive traffic to your practice. 
  • Entertaining content helps engage your audience and encourages shares. 
  • Emotional content resonates. Share recognition from patients and colleagues, milestones and success stories so you are associated with the solution. 

 

Take advantage of ads on Reels 

Like other social media platforms, Reels ads allow you to reach more people in less time. Instagram allows you to choose from these goals: 

  • Brand awareness: Increase your visibility and get more followers. 
  • Reach: Maximize the number of people who view your content. 
  • Traffic: Send people to your website or online store. 
  • Video views: Get the most eyeballs on your video. 

 

Tip: You can use CTA buttons on Instagram ads that link to a specific Reel. This is a great way to further enhance the reach of well-performing content. 

 

Don’t think of Instagram Reels as yet another box on your social-media checklist. Instead, take advantage of the potential it has for attracting followers, bringing IRL patients to your practice and enhancing your visibility—while allowing you to embrace your creativity! 

 

5 Simple Ways to Create Short Videos to Wow Your Audience

 

As of 2021, brands spent more than $49.5 billion to market videos. The reason is simple: video marketing works. Luckily, you don’t need to create lengthy video clips to attract attention; short-form videos are growing in popularity and keep people interested in what you have to offer.

 

On top of running a successful practice, creating a constant stream of consumable content can seem like a full-time job. We get it, and we’re here to help reduce some of that stress and keep the creative juices flowing.

 

Check out these simple and easy-to-do ideas to make content resonate with your audience and drive interest in existing and new patients.

#1: Tell A Story

People value connection. Creating a story that helps connect the consumer to your product is something to be remembered. In fact, it’s psychologically proven that people remember details more clearly when they are presented in story form.

 

Consider promoting a paper that details how effective UltraClear is for addressing wrinkles. Instead of sharing statistics, telling patients a story can be more memorable. For example, “UltraClear can safely reduce lines and wrinkles, without the risks, discomfort and downtime of facial surgery or more aggressive medical devices.”

#2: Trend With TikTok

Scrolling over to the TikTok app is a great way to appeal to the lucrative Gen Y and Millennial population. The popular video stream offers a ‘For You’ template that categorizes videos by what your intended audience is interested in. From here, you can adopt a current trend and mesh your treatment and brand into the mix, creating an eye-catching TikTok video of an UltraClear treatment that’s sure to trend!

#3: Behind The Scenes Footage

This may not be Hollywood exactly, but viewers crave authenticity. By taking them behind the scenes, they will appreciate the insight into your practice and see the integrity behind the services you offer and how you take care of patients. You can share videos of treatments (with the patient’s written consent, of course), staff parties, and special events.

#4: Keep Your Audience Informed

People love learning things, and they are looking at you as the expert for tips on laser treatments, skincare, injectables, toxins, and more. You can create a video using unique angles, upbeat text, and quick tips that attracts attention. Some topics to consider are, “Best Lasers for Lines”, or “How-To” videos. You can also survey followers on social media and ask what they’re interested in learning more about.

#5: Keep it Short & Sweet!

Short-form videos are in demand on all social media platforms. The exact lengths allowed vary across platforms, but 60 seconds is typically the maximum. By keeping your video short and entertaining (15-30 seconds), you can deliver a memorable and thought-provoking message that grabs and keeps your audience’s attention.

 

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com.

Tips for Targeting Men and Keep Them Coming Back

Once upon a time, wives and significant others were the primary source of referrals that brought male patients into an aesthetic practice. Today, Hollywood leading men and international music superstars are fronting campaigns for cosmetic treatments—and many famous male “faces” are speaking openly about their aesthetic enhancement. Times have certainly changed. 

 

When marketing to male patients, it’s important to remember that men have different aesthetic priorities than women, and many may not be 100-percent comfortable seeking cosmetic treatment. In general, men prefer more subtle results and minimal downtime so no one knows they had anything “done” and they do not have to miss work (whether “virtual” or in-person). And always keep in mind that men have a lower tolerance for wait times than women. 

However, getting men into the office and converting them to long-term patients can be easier than you think if you keep a few specific steps in mind.  

Market the right treatments and procedures 

Aesthetic practitioners with significant male patient populations emphasize the importance of promoting “gateway” procedures. Oftentimes, a man may make an appointment for a primary concern such as hair loss (or hair removal) or body contouring. But once they are in the office—and comfortable being there—they are often open to additional treatments that can help them achieve their aesthetic goals. In many cases, “add-ons” such as light laser treatments and neurotoxin/filler injections will keep them coming back regularly. 

Adjust your advertising 

Even if you’re a master marketer to women, you need to adjust your messaging for men. This includes new imagery, as well as a different way of “speaking” to them. Men tend to respond best to direct, instructional messages, subtle suggestiveness, references to competition and relatable situations. This applies to all advertising, including online, email and print-based efforts. It only takes a few clicks to create a male segment of your master patient email list and create unique marketing emails that only go out to them. 

Create a welcoming environment 

Men may be offput by overwhelmingly feminine décor—although this is an effective way to retain female patients. Men may also be more concerned about privacy and discretion, which is why you may want to create a space just for them, even if it’s just giving one treatment room a “man cave” feel. If possible, you can create a separate entrance and small waiting room outfitted with leather club chairs and a flat-screen TV tuned to ESPN that only needs to be staffed when male patients are scheduled to come in. 

Build a male-specific practice off-shoot 

This actually isn’t as difficult as it sounds, and can be as easy as adding “Just for Men” to your practice website’s main navigation. You can give this off-shoot a new male-centric name (which includes your original practice name as not to confuse patients) and present it online with a more masculine tone.  

Although content from your existing practice website can be repurposed, it’s important to prioritize the treatments and procedures that are most appealing to men—such as hair restoration, body hair removal, jawline enhancement and energy-based body contouring treatments. But don’t forget treatments such as injectables, lasers and skin tightening. Many men are concerned about wrinkles, age spots and sagging as well—and more apt to do something about these concerns once they are in the office. 

Host man-friendly events 

You can provide men with the same type of patient education you may already be offering female patients, albeit with a different spin. As one example, think a “cigar bar” vibe for an evening of “Botox and bourbon.” Tailor your presentation for a male audience, and be sure to include treatments such as lasers for skin concerns such as age spots and acne scars, as well as injectables, neck rejuvenation and other non-surgical, minimal-downtime treatments. 

Men represent an ever-growing segment of the aesthetic market, and the key to making them long-term patients is tailoring your communication with them. You can still count on wives and significant others for referrals, but a targeted male-centric marketing approach can work wonders.  

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com.

Best Practices for Catering to Millennials

 

The Millennial generation includes those who were born between 1981 and 1996. Currently ranging from approximately 26 to 41 years old, this group cannot be underestimated as a patient cohort since Millennials now represent the largest segment of the U.S. population as compared to Baby Boomers (born 1946-1964), Generation X (born 1965-1980) and Generation Z (born 1997-2012).  

In addition to sheer numbers, Millennials are an asset to an aesthetic practice because their particular age range includes a broad spectrum of desires and concerns. Younger Millennials may be interested in facial enhancement with treatments such as lip fillers, or getting a head-start on their anti-aging efforts with preventative measures such as light laser treatments or neurotoxin injections. On the other hand, older Millennials have probably started to see visible signs of aging such as fine lines and discoloration caused by sun damage—and they are also more likely to have a larger budget to treat these concerns. 

There are several attributes that make Millennial patients unique. They typically seek lighter “refreshing” treatments with little to no downtime. They are also more likely to shop around before trying one treatment, and then returning for others if they are happy with the results.  

To effectively communicate with Millennials, you may need to look beyond the strategies that you have been using to obtain and retain older patients. Radio and television ads are unlikely to reach this younger demographic. The Millennial generation has embraced text messaging for making or confirming appointments instead of picking up the phone and speaking to an actual person.  

When thinking about expanding your menu of services, it’s important to consider the wide array of services that Millennial patients are most interested in—especially when shopping for a new light- or energy-based platform. Flexibility is key, and the ability to offer superficial treatments that help maintain the appearance of already-youthful skin as well as more intense treatments that provide more significant corrective results for older patients can help you optimize your ROI. 

Catering to Millennials is essential for keeping fresh faces coming through your doors, and a 30-something patient could potentially stay with your practice for decades. However, it’s imperative that you continue servicing older patients in the way they’ve come to expect. (At the very least, make sure you have a human available to answer the phone.) Too sharp of a pivot may be off-putting to Boomers, and these patients may be interested in more aggressive treatments to turn back the clock as they continue to age. And remember, the Boomer generation is often considered the wealthiest to date.  

You don’t have to choose between Millennial patients and those who were born before them—and you shouldn’t. Instead, focus on offering a comprehensive menu of services that appeals to all age groups and demographics. By using different marketing strategies to reach these different audiences, they can all be yours! 

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com.

How to Launch a New Device into Your Practice

With so many new devices flooding the aesthetic market each year, it can be difficult to keep track of them all, much less choose the best new addition to your practice. Of course you want to consider your current patient population and focus on devices that will keep them coming through your door, but introducing a new technology can also be an opportunity to attract new patients, and in some cases expand your practice’s treatment scope. 

Once your new technology arrives it’s time to get to work. Training yourself and your staff is step one, and getting hands-on experience with the device comes next. (Don’t take your first spin around the block with a patient.)

 

Then, it’s time to get the word out.

 

Your new device is useless (at least in terms of your bottom line) if no one knows you have it. This is the ideal time to use the media to your advantage, since reporters are always looking for newness. The simple act of reaching out raises their awareness about your practice, and any resulting coverage increases your visibility and cements your status as a forward-thinking expert in your field.  

If you haven’t already enlisted the help of a public relations firm or freelancer, or hired an internal marketing lead, this “announcement” is the perfect way to start. You can send a press release to local media outlets, send a release out via a newswire service or invite media to observe a treatment.  

Local television loves showing a high-tech treatment in action, especially if results are visible on camera (which may not always be possible). In this case, bolster your story with compelling before-and-after photos that help convey the message—and the power of the new technology you’re offering. 

The goal is to use your latest offering as a foundation for media outreach to come, as a steady stream of “news” is essential for getting into and staying in the spotlight. You can also alert the media about speaking engagements, scientific articles that have been published or share case studies of patients who are willing to share their experience. 

Other effective means of raising awareness include email newsletters to patients, printed newsletters, postcard mailings, office signage, patient brochures, your website and social media. Your savviest patients will welcome information about new services, and your communications may encourage them to ask questions about ancillary procedures and treatments. They may also share the information they receive with their like-minded friends. 

Office-based patient seminars are another cost-effective way to raise awareness about your new treatment and your practice as a whole. If physical space is an issue, you can explore other venues such as spas, salons, retail stores and private clubs. This type of partnership can expand your reach to a whole new group of prospective patients. 

10 Steps to a Successful Seminar 

  1. Define your target audience 
  1. Select a theme 
  1. Choose your venue 
  1. Use a moderator to introduce speakers 
  1. Include light refreshments 
  1. Rely on visuals for an impactful presentation 
  1. Promote your seminar 
  1. Give attendees a goody bag or special offer 
  1. Leave time for questions 
  1. Limit your seminar to one hour 

Although you can’t lease a brilliant new technology and expect it to pay for itself overnight, an aggressive approach to marketing your latest offering and your practice as a whole can provide a swift ROI. Once you have a plan in place, you can use it for future new treatment announcements as you build your menu of services, and enhance the overall visibility of your practice. 

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact hello@acclaromd.com.

How to Take Advantage of Tax Code 179

Section 179 deduction may seem like a complicated tax code, but it is actually very simple. It offers practitioners a viable way to take advantage of this end of year deduction to enhance their practices by adding a valuable medical device at a significant advantage.  

This section of the IRS code can save your business money on capital equipment costs and allow you to invest in the efficiency of your practice by adding a technology that your patients are interested in. By taking advantage of this once per year opportunity, you will be able expand the products and services you offer and boost overall sales and revenue. 

Here is how it works:  

The Section 179 tax deduction allows you to deduct up to $1,050,000 in qualifying equipment from your tax return when you purchase and install the device of your choice during this calendar year – ending 12-31-2022. This deduction applies to equipment purchased for use in your business. The upper cap full deduction your business can claim on qualifying equipment is $2,620,000. 

The IRS introduced Section 179 to incentivize small and medium-sized businesses to invest in assets and equipment that will ultimately boost the economy. When you take advantage of this tax code, you will be able to save money in the year the qualifying equipment was purchased rather than depreciating it over several years. This opportunity can help your business purchase more equipment to boost your profits without taking money away from the tax revenue. 

Qualifying equipment must be tangible and depreciable property: 

  • The business needs to use more than 50% in operations. 
  • The asset is purchased and used in the business the same year it is acquired, and deductions are claimed. 
  • Once you have purchased the qualifying equipment or software, you must begin using it before claiming a tax deduction. 
  • The business must purchase the equipment and not lease it. Leased equipment does not qualify. 

If the equipment purchased is not used for business purposes 100% of the time, the business can only claim for the percentage that is used for the time as long as this percentage is more than 50%.  

If you are considering upgrading or replacing your current laser and light portfolio, Section 179 tax deductions will significantly reduce your costs if you act fast.  

Here is what you need to know about the NEW UltraClear™ all-in-one platform: 

UltraClear is a groundbreaking innovation in skin rejuvenation. Powered by first-of-its-kind cold fiber laser technology, it helps reverse signs of aging, addressing multiple skin conditions in one treatment to help patients look their best—quickly, safely, effectively, and comfortably. Treatments are easily delegated for higher ROI.  

  • Fine lines and deep wrinkles 
  • Sunspots and age spots 
  • Scars, including acne scars 
  • Skin tone and texture 
  • Enlarged pores 

Don’t miss out on this opportunity to add UltraClear to your practice.  

Your representative can walk you through the required documents so you can take full advantage of Section 179.   

For more information, visit the Tax Reform page of IRS.gov or consult with your tax professional.  

Current Trends in Medical Aesthetics

By definition, a trend is “a general direction in which something is developing or changing.” We see trends in fashion, interior design and beauty, which of course includes medical aesthetics. Patient demand is a driving force when it comes to professional skincare-treatment trends, and a singular laser platform with the adaptability to address a wide array of needs and wants for patients of all skin tones is the holy grail. 

Consider the search over, because Acclaro’s UltraClear™fiber-laser technology safely and effectively targets myriad skin concerns with ultimate patient comfort. Here, the biggest medical-aesthetic trends that the UltraClear platform is ready for:

#1: Prevention and Prejuvenation

The younger set (especially late-millennials early-Generation Z) isn’t sitting back and waiting for visible signs of aging to make their presence known. Instead of putting off professional intervention, these patients are opting for lighter, downtime-free treatments that help maintain the youthful look and feel of their skin. “In this case, an ounce of prevention is worth more than a pound of cure,” says Michael H. Gold, MD, FAAD, Founder & Medical Director of Gold Skin Care Center and Tennessee Clinical Research Center in Nashville, TN. “Being proactive by starting superficial laser treatments before fine lines, dark spots and other age-related changes become visible can help maintain the health and appearance of the skin for years to come.”

 

#2: Multitasking Treatments

Patients want the most bang for their buck, often addressing multiple skin concerns with just one treatment modality. “It’s rare to see a patient who is solely concerned about fine lines, enlarged pores or skin discoloration, as age-related skin changes generally occur in tandem,” explains Dr. Gold. “The UltraClear™ platform has far-reaching capabilities that allow me to customize each treatment session for a range of concerns that includes visible signs of aging, hyperpigmentation, scars, rough texture, and more.”

 

#3: Quick, Comfortable Treatments

Most patients and doctors agree that there aren’t enough hours in the day to cross everything off their to-do lists. This is why fast, efficient professional skincare treatments are in high demand. “One of the highlights of UltraClear™ is that there’s no need for topical anesthetic because the treatment is practically painless and saves our patients from numbing for 45 minutes,” Dr. Gold shares. “Even more, I can perform a full-face treatment in 20 minutes or less, which allows me to schedule more appointments, and allows patients to get in, out and on their way.” 

UltraClear™ owes its speediness to two actions in each pass, unlike many other modalities that require multiple passes on different settings. “UltraClear™ can simultaneously resurface the skin to target irregularities in the uppermost layers while sending controlled thermal energy to the mid-dermis to remodel existing collagen and promote the skin’s natural production of more. This comprehensive approach helps rejuvenate the skin from the inside and out, and the cold laser technology minimizes thermal-induced side effects such as pain and discomfort,” Dr. Gold adds.

 

#4: Fast Results

Just one UltraClear™ treatment can deliver smoother, tighter and more radiant skin. The platform’s flexibility allows it to be used for both quick “lunchtime” treatments and deeper collagen remodeling, so patients can enjoy instant gratification as well as results that continue to improve over time.

 

#5: Safe for All Skin Tones

“In the past, patients with Fitzpatrick skin types III and above have carried increased risk of post-inflammatory hyperpigmentation after laser treatments,” explains Dr. Gold. UltraClear minimizes thermal damage, which allows for safe, successful treatment of fine lines, wrinkles, hyperpigmentation, scars, rough texture and enlarged pores in those with darker skin tones.

 

 

To learn more about UltraClear™, visit UltraClearLaser.com.