How to Launch a New Device into Your Practice

With so many new devices flooding the aesthetic market each year, it can be difficult to keep track of them all, much less choose the best new addition to your practice. Of course you want to consider your current patient population and focus on devices that will keep them coming through your door, but introducing a new technology can also be an opportunity to attract new patients, and in some cases expand your practice’s treatment scope. 

Once your new technology arrives it’s time to get to work. Training yourself and your staff is step one, and getting hands-on experience with the device comes next. (Don’t take your first spin around the block with a patient.)

Then, it’s time to get the word out.

Your new device is useless (at least in terms of your bottom line) if no one knows you have it. This is the ideal time to use the media to your advantage, since reporters are always looking for newness. The simple act of reaching out raises their awareness about your practice, and any resulting coverage increases your visibility and cements your status as a forward-thinking expert in your field.  

If you haven’t already enlisted the help of a public relations firm or freelancer, or hired an internal marketing lead, this “announcement” is the perfect way to start. You can send a press release to local media outlets, send a release out via a newswire service or invite media to observe a treatment.  

Local television loves showing a high-tech treatment in action, especially if results are visible on camera (which may not always be possible). In this case, bolster your story with compelling before-and-after photos that help convey the message—and the power of the new technology you’re offering. 

The goal is to use your latest offering as a foundation for media outreach to come, as a steady stream of “news” is essential for getting into and staying in the spotlight. You can also alert the media about speaking engagements, scientific articles that have been published or share case studies of patients who are willing to share their experience. 

Other effective means of raising awareness include email newsletters to patients, printed newsletters, postcard mailings, office signage, patient brochures, your website and social media. Your savviest patients will welcome information about new services, and your communications may encourage them to ask questions about ancillary procedures and treatments. They may also share the information they receive with their like-minded friends. 

Office-based patient seminars are another cost-effective way to raise awareness about your new treatment and your practice as a whole. If physical space is an issue, you can explore other venues such as spas, salons, retail stores and private clubs. This type of partnership can expand your reach to a whole new group of prospective patients. 

10 Steps to a Successful Seminar 

  1. Define your target audience 
  1. Select a theme 
  1. Choose your venue 
  1. Use a moderator to introduce speakers 
  1. Include light refreshments 
  1. Rely on visuals for an impactful presentation 
  1. Promote your seminar 
  1. Give attendees a goody bag or special offer 
  1. Leave time for questions 
  1. Limit your seminar to one hour 

Although you can’t lease a brilliant new technology and expect it to pay for itself overnight, an aggressive approach to marketing your latest offering and your practice as a whole can provide a swift ROI. Once you have a plan in place, you can use it for future new treatment announcements as you build your menu of services, and enhance the overall visibility of your practice. 

To learn more about UltraClear™ the world’s first cold laser, and the full Acclaro portfolio of novel medical devices, contact

How to Take Advantage of Tax Code 179

Section 179 deduction may seem like a complicated tax code, but it is actually very simple. It offers practitioners a viable way to take advantage of this end of year deduction to enhance their practices by adding a valuable medical device at a significant advantage.  

This section of the IRS code can save your business money on capital equipment costs and allow you to invest in the efficiency of your practice by adding a technology that your patients are interested in. By taking advantage of this once per year opportunity, you will be able expand the products and services you offer and boost overall sales and revenue. 

Here is how it works:  

The Section 179 tax deduction allows you to deduct up to $1,050,000 in qualifying equipment from your tax return when you purchase and install the device of your choice during this calendar year – ending 12-31-2022. This deduction applies to equipment purchased for use in your business. The upper cap full deduction your business can claim on qualifying equipment is $2,620,000. 

The IRS introduced Section 179 to incentivize small and medium-sized businesses to invest in assets and equipment that will ultimately boost the economy. When you take advantage of this tax code, you will be able to save money in the year the qualifying equipment was purchased rather than depreciating it over several years. This opportunity can help your business purchase more equipment to boost your profits without taking money away from the tax revenue. 

Qualifying equipment must be tangible and depreciable property: 

  • The business needs to use more than 50% in operations. 
  • The asset is purchased and used in the business the same year it is acquired, and deductions are claimed. 
  • Once you have purchased the qualifying equipment or software, you must begin using it before claiming a tax deduction. 
  • The business must purchase the equipment and not lease it. Leased equipment does not qualify. 

If the equipment purchased is not used for business purposes 100% of the time, the business can only claim for the percentage that is used for the time as long as this percentage is more than 50%.  

If you are considering upgrading or replacing your current laser and light portfolio, Section 179 tax deductions will significantly reduce your costs if you act fast.  

Here is what you need to know about the NEW UltraClear™ all-in-one platform: 

UltraClear is a groundbreaking innovation in skin rejuvenation. Powered by first-of-its-kind cold fiber laser technology, it helps reverse signs of aging, addressing multiple skin conditions in one treatment to help patients look their best—quickly, safely, effectively, and comfortably. Treatments are easily delegated for higher ROI.  

  • Fine lines and deep wrinkles 
  • Sunspots and age spots 
  • Scars, including acne scars 
  • Skin tone and texture 
  • Enlarged pores 

Don’t miss out on this opportunity to add UltraClear to your practice.  

Your representative can walk you through the required documents so you can take full advantage of Section 179.   

For more information, visit the Tax Reform page of or consult with your tax professional.  

Current Trends in Medical Aesthetics

By definition, a trend is “a general direction in which something is developing or changing.” We see trends in fashion, interior design and beauty, which of course includes medical aesthetics. Patient demand is a driving force when it comes to professional skincare-treatment trends, and a singular laser platform with the adaptability to address a wide array of needs and wants for patients of all skin tones is the holy grail. 

Consider the search over, because Acclaro’s UltraClear™fiber-laser technology safely and effectively targets myriad skin concerns with ultimate patient comfort. Here, the biggest medical-aesthetic trends that the UltraClear platform is ready for:

#1: Prevention and Prejuvenation

The younger set (especially late-millennials early-Generation Z) isn’t sitting back and waiting for visible signs of aging to make their presence known. Instead of putting off professional intervention, these patients are opting for lighter, downtime-free treatments that help maintain the youthful look and feel of their skin. “In this case, an ounce of prevention is worth more than a pound of cure,” says Michael H. Gold, MD, FAAD, Founder & Medical Director of Gold Skin Care Center and Tennessee Clinical Research Center in Nashville, TN. “Being proactive by starting superficial laser treatments before fine lines, dark spots and other age-related changes become visible can help maintain the health and appearance of the skin for years to come.”

#2: Multitasking Treatments

Patients want the most bang for their buck, often addressing multiple skin concerns with just one treatment modality. “It’s rare to see a patient who is solely concerned about fine lines, enlarged pores or skin discoloration, as age-related skin changes generally occur in tandem,” explains Dr. Gold. “The UltraClear™ platform has far-reaching capabilities that allow me to customize each treatment session for a range of concerns that includes visible signs of aging, hyperpigmentation, scars, rough texture, and more.”

#3: Quick, Comfortable Treatments

Most patients and doctors agree that there aren’t enough hours in the day to cross everything off their to-do lists. This is why fast, efficient professional skincare treatments are in high demand. “One of the highlights of UltraClear™ is that there’s no need for topical anesthetic because the treatment is practically painless and saves our patients from numbing for 45 minutes,” Dr. Gold shares. “Even more, I can perform a full-face treatment in 20 minutes or less, which allows me to schedule more appointments, and allows patients to get in, out and on their way.” 

UltraClear™ owes its speediness to two actions in each pass, unlike many other modalities that require multiple passes on different settings. “UltraClear™ can simultaneously resurface the skin to target irregularities in the uppermost layers while sending controlled thermal energy to the mid-dermis to remodel existing collagen and promote the skin’s natural production of more. This comprehensive approach helps rejuvenate the skin from the inside and out, and the cold laser technology minimizes thermal-induced side effects such as pain and discomfort,” Dr. Gold adds.

#4: Fast Results

Just one UltraClear™ treatment can deliver smoother, tighter and more radiant skin. The platform’s flexibility allows it to be used for both quick “lunchtime” treatments and deeper collagen remodeling, so patients can enjoy instant gratification as well as results that continue to improve over time.

#5: Safe for All Skin Tones

“In the past, patients with Fitzpatrick skin types III and above have carried increased risk of post-inflammatory hyperpigmentation after laser treatments,” explains Dr. Gold. UltraClear minimizes thermal damage, which allows for safe, successful treatment of fine lines, wrinkles, hyperpigmentation, scars, rough texture and enlarged pores in those with darker skin tones.

To learn more about UltraClear™, visit