Blogs
5 Simple Ways to Create Short Videos to Wow Your Audience
As of 2021, brands spent more than $49.5 billion to market videos. The reason is simple: video marketing works. Luckily, you don’t need to create lengthy video clips to attract attention; short-form videos are growing in popularity and keep people interested in what you have to offer. On top of Learn More
Tips for Targeting Men and Keep Them Coming Back
Once upon a time, wives and significant others were the primary source of referrals that brought male patients into an aesthetic practice. Today, Hollywood leading men and international music superstars are fronting campaigns for cosmetic treatments—and many famous male “faces” are speaking openly about their aesthetic enhancement. Times have certainly Learn More
Best Practices for Catering to Millennials
The Millennial generation includes those who were born between 1981 and 1996. Currently ranging from approximately 26 to 41 years old, this group cannot be underestimated as a patient cohort since Millennials now represent the largest segment of the U.S. population as compared to Baby Boomers (born 1946-1964), Generation X Learn More
How to Launch a New Device into Your Practice
With so many new devices flooding the aesthetic market each year, it can be difficult to keep track of them all, much less choose the best new addition to your practice. Of course you want to consider your current patient population and focus on devices that will keep them coming Learn More
How to Take Advantage of Tax Code 179
Section 179 deduction may seem like a complicated tax code, but it is actually very simple. It offers practitioners a viable way to take advantage of this end of year deduction to enhance their practices by adding a valuable medical device at a significant advantage. This section of the IRS Learn More
Current Trends in Medical Aesthetics
By definition, a trend is “a general direction in which something is developing or changing.” We see trends in fashion, interior design, and beauty, which of course includes medical aesthetics. Patient demand is a driving force when it comes to professional skincare-treatment trends, and a singular laser platform with the Learn More
