UltraClear Blog

In a fascinating episode of The Digital Executive, Shlomo Assa, a name synonymous with innovation in the laser industry, offers a compelling narrative of his journey. Spanning over three decades, Shlomo’s work has dramatically altered the landscapes of healthcare and industrial sectors. Through a candid conversation with host Brian Thomas, Shlomo delves into the milestones and philosophies that define his illustrious career.

The Spark of Innovation

Shlomo’s journey commenced with an unwavering fascination with lasers. His educational pursuits in engineering and optics at prestigious institutions laid the groundwork for a career that would blend curiosity with groundbreaking technological advancements. Shlomo reminisces, “My road to UltraClear started…when I joined a startup in Israel called Laser Industries…What fascinated me…is just the revelation of laser lights.”

Entrepreneurial Endeavors and Intellectual Property

Shlomo’s narrative is rich with entrepreneurial ventures, marked by the successful sale of four companies that introduced revolutionary inventions to the laser industry. Discussing the importance of intellectual property, Shlomo advises, “IP always has been part of how you build a building…To me, IP is the foundation.”

He emphasizes the strategic approach to innovation, stating, “My curiosity was shaped…in a sense that I was trying to create…more focus on what people are looking to solve…Can I understand the problem? And can I fit the solution to the problem and not the opposite?”

Looking to the Future: Health Care’s New Horizon

Shlomo’s vision for the future of laser technology, especially in healthcare, is both ambitious and deeply personal. He sees a transformative potential for minimally invasive procedures to enhance patient care dramatically. Reflecting on personal experiences, Shlomo shares, “There’s a procedure called endometriosis…What I didn’t know at the time…is that the success ratio…is 10%…If we can move the 10% to 50%, this is revolution.”

Shaping a Legacy with Light

The podcast episode does more than chronicle Shlomo Assa’s contributions; it underscores his philosophy that curiosity, coupled with a clear understanding of the market’s needs, drives true innovation. “You always know in a journey where you start. You don’t know where you end…I know where we start. And I don’t know when the laser technology journey will end with impacting the healthcare system,” Shlomo muses.

Shlomo Assa’s narrative is not just the story of a man but a blueprint for future innovators. It demonstrates how visionary thinking, when paired with technological ingenuity, can lead to solutions that transcend the boundaries of what we deem possible. For a deeper dive into Shlomo Assa’s visionary journey and insights into the future of laser technology, listen to the full episode here.

The podcast is also available anywhere you listen to Podcasts, thanks to The Digital Executive:

• Apple Music
• Spotify
• Amazon Music
• Google Podcast
• iHeart Radio
• Pandora

To explore the cutting-edge innovations of Shlomo Assa further, delve into the details of UltraClear Laser’s pioneering solutions. Download the comprehensive brochure on the groundbreaking Laser-Coring™ solution to discover how it’s setting new standards in the laser industry.

In today’s fast-paced world of medical aesthetics, professionals seek state-of-the-art equipment to provide unparalleled results to their clients. At UltraClear, we understand this need and have designed a product that truly stands out in terms of efficiency, results, and versatility. As 2024 approaches, it’s the perfect time for medical beauty providers to reconsider their equipment lineup and take advantage of the profitable tax break being offered by IRS Section 179.

What is IRS Section 179?

Section 179 is a tax rule that allows businesses to deduct the full purchase price of qualifying equipment or software in the year it’s bought, instead of spreading the cost over several years. It’s like an instant discount on the price of business equipment. To learn more, visit the IRS website.

Unprecedented Powerhouse: Dr. Bernstein’s Testimony

Dr. Bernstein, a renowned figure in the medical aesthetics industry, vouched for UltraClear saying, “UltraClear® is an unprecedented powerhouse for my practice, capable of treating a full spectrum of aesthetic needs – from true lunchtime rejuvenation to deep collagen remodeling, elastin synthesis and scar revision with superior results, exceptional safety, significant pain reduction, and quick healing on all skin types.”

His words reflect the trust and confidence that many professionals have placed in our product. The efficiency and safety it offers, combined with its advanced technology, makes it an asset to any practice.

Profitable Tax Break: Don’t Miss Out

The IRS has rolled out a golden opportunity for medical beauty providers. You can write off up to $1,060,000 for new equipment, with the possibility to qualify for an 80% bonus depreciation. But, there’s a catch – this equipment has to be in use by December 31, 2023. UltraClear is not just an investment in your business; it’s an investment in your financial future. By choosing our equipment, you not only enhance the services you offer but also get a significant tax advantage.

The Clock is Ticking

December 31st is just around the corner. Every moment you wait is a moment lost in leveraging this dual advantage – supreme technology and a financial break. UltraClear is here to revolutionize your practice, to provide results that will leave your clients coming back for more. It’s more than just a piece of equipment; it’s a promise of excellence.

ACT NOW! Ensure you don’t miss out on this unique opportunity. Make the clear choice. Choose UltraClear.

Disclaimer

The information presented on this page does not constitute legal or tax advice. For detailed guidance related to your specific situation, please consult with a tax advisor or legal professional. To learn more about Section 179, you are encouraged to visit the official IRS website at www.irs.gov.

Welcome to another update from the Acclaro Medical family! We recently announced some very exciting news—a full rebrand of our flagship product, UltraClear® Cold Fiber Laser. In case you missed the official press release, you can catch up here.

Why Rebrand? 

Why mess with a good thing, you might ask? As pioneers in the aesthetic medical laser sector, we’ve always thrived on innovation. For us, good is never good enough. With the rebrand, we’re creating a stronger, more impactful visual identity that mirrors the transformative power of our 3DIntelliPulse™ technology. 

Courtesy of Franklin Skin & Laser 

The Refresh in Focus 

The rebrand encompasses a revitalized visual identity—complete with a modernized logo and a fresh color scheme. But more importantly, it signifies our relentless commitment to patient care and technological innovation. 

The Science Behind the Beauty 

Chris Zajac, our Vice President of Marketing, sums it up perfectly:

“The inspiration for the rebrand came from the essence of UltraClear’s 3DIntelliPulse technology. It reflects a harmonious fusion of energies, which parallels our blended pulse technology that combines cold ablative pulses with dialed-in thermal energy. The result is minimal thermal damage while delivering outstanding clinical outcomes.”

A Strong Commitment to Customer Needs 

As Shlomo Assa, President and Co-Founder of Acclaro Medical, points out, “This isn’t just about a fresh coat of paint. It’s about actively listening to our customers and incorporating their needs and aspirations into our technology.” And for us, that’s what this rebrand is all about. 

What’s Next? 

We’re not stopping here! Our rebrand is just the tip of the iceberg. As we continue to grow, we’re focusing on driving greater value for our customers and their patients. So, stay tuned for more exciting updates and developments as we roll out our new branding. 

Ready to See UltraClear® in Action? 

Why just read about our breakthroughs when you can experience them firsthand? Get up close and personal with the future of aesthetic laser technology. Reach out now to schedule a live demo with an Acclaro Medical representative in your area! Witness the power, precision, and potential of our newly rebranded UltraClear® Cold Fiber Laser for yourself.

Click here to schedule a demo of UltraClear Laser today!

Acclaro Medical proudly presents the UltraClear system, the world’s first cold ablative fiber laser. This cutting-edge energy-based treatment delivers unparalleled results for patients seeking rejuvenation.

Dr. Madeline Krauss of Krauss Dermatology (Wellesley Hills, MA) recently treated one of her office staff, Dorit, using the UltraClear’s 3DMiracl treatment setting. With just one 3DMiracl treatment, Dorit’s results were remarkable, experiencing minimal pain and achieving a healthier, glowing complexion with improved redness and overall skin tone.

Observe the transformative power of our novel 3DMiracl™ treatment. This real-life patient saw significant improvement in just one week, using our gentlest settings.

Dorit expressed her satisfaction with UltraClear, stating, “My skin is smooth and glowing. There is an improvement in the redness in my cheek area, and overall my skin tone is subtly more even. I definitely see more improvement with the UltraClear, and the procedure was very comfortable compared to other lasers I have had with better results.” The lunchtime treatment offered rapid recovery, requiring only five days for full healing, and Dorit even attended dinner on the first day post-treatment.

Dr. Krauss shared her observations and experiences with the UltraClear system, saying, “The lighter settings of the Clear mode cause tiny injuries to the skin at specific depth determined by the user depending on the goals and skin type of the patient as well as acceptable downtime for the patient. At the most superficial settings, uniform erythema results. A small grid pattern is seen. After a few days, a fine desquamation occurs. The skin is more luminous and pigmentation improves.”

She also praised the UltraClear system’s versatility and ease of use, noting that the settings are straightforward, specific, and repeatable. “Very light treatments can be performed quickly, with minimal prep as no numbing is needed, and can be delegated. Recuperation is rapid. More aggressive treatments can be performed with topical numbing with 23% lidocaine ointment, with oral valacyclovir and careful patient education on post-procedure care and recuperation time. Deeper acne scars and wrinkles as well as advanced dermatoheliosis can be addressed in this way. Only our board-certified dermatologists perform the more advanced procedure.”

Regarding the ability to treat all skin types, Dr. Krauss said, “The laser parameters can be adjusted to work with all skin types though darker skin types must be treated more carefully and gently to avoid the risk of unwanted pigmentation changes.” She also shared her observations of the healing process after treatment with the UltraClear system, saying, “Gentle treatments cause erythema and some swelling for 2 days. More aggressive treatments have 2 days of significant redness and rawness, 2 days of more mild erythema and swelling, and generally on the 5th day, there is a remarkable turnaround and tinted sunscreen can be worn and the skin looks smooth and glowing.”

Acclaro Medical is dedicated to offering the latest and most advanced technology to help providers deliver exceptional results to their patients. The UltraClear system exemplifies this commitment and introduces a new level of innovation in energy-based treatments. Its 3DMiracl treatment combines ablative and coagulative energy at multiple skin layers, allowing providers to create personalized solutions for each patient’s specific needs and skin type.

Dr. Madeline Krauss successfully demonstrated the UltraClear system’s capabilities with a full-face resurfacing treatment for Dorit. Both the patient and doctor were impressed by the comfort, ease of use, and outstanding results provided by the UltraClear system. The testimonials from Dorit and Dr. Krauss offer a glimpse into the amazing results achievable with UltraClear’s cold ablative fiber laser technology and 3DMiracl treatment.

For more information on the UltraClear system and its capabilities, visit us at Acclaro Medical.

Short-form video is the latest addition to the social-media marketing playbook, with TikTok and Instagram Reels leading the way. This snack-size content is highly effective for building brand awareness and educating viewers with less chance of losing their attention. 

“TikTok and Instagram Reels can be used to educate potential patients on practice mission, practitioner passions, best practices in medical aesthetics and common misconceptions,” says Max Krzyzaniak, Media Manager at Beauty Within Wellness & Anti-Aging Center in Boynton Beach, FL. “Social media is a visibility outlet for practices that allows practitioners to showcase their unique abilities and what differentiates them from others. Trust and rapport build before a patient even comes in for a consultation.” 

Instagram Reels was introduced by Meta after TikTok became a runaway sensation, and although these platforms may appear similar there are a few key differences. While TikTok tends to be more off-the-cuff, playful and loud, Reels feel more like “traditional” video content and allow you to enhance your videos with text and tags. TikTok is also trend-driven, and its primary demographic skews younger (as in Generation Z). This is an important consideration for any aesthetic provider since it may be harder to reach your target audience there.  

On the other hand, Reels serve as an extension of your (hopefully) already-established Instagram account and give you an additional way to announce new services, introduce your staff, give viewers a “behind-the-scenes” look at treatments you provide, showcase before-and-afters and more. 

“For creating videography content for Instagram Reels and TikTok, I recommend taking longer recordings rather than short videos to ensure you capture everything intended,” says Krzyzaniak. “You can always go back later to cut/edit the video. I also recommend including text graphics within your Reels/TikTok as your reach and impression count will likely increase, resulting in a higher overall visibility.” 

Yes, you can repurpose Reel content for TikTok, but think twice before reposting a TikTok to your Reels because the Instagram algorithm deprioritizes content with the TikTok watermark. There are upsides associated with taking a Reels-first approach to short-form video content. 

• You appear in the Discover tab. Unlike Instagram Stories, viewers don’t have to be followers or visit your profile to see your Reels. This significantly increases your potential reach. 
• You can tag products. This is especially useful for practices that sell products. Even if these products are available at stores or other aesthetic practices, a captivating video can prompt viewers to purchase on the spot with just a few taps. (Note: This requires set-up through Instagram Shopping.) 

Tips for creating Reels 

• It’s takes practice to get comfortable in front of the camera and perfect your filming set-up, but don’t strive for perfection before you start posting. Your technique and presentation will improve with time. 
• To build your audience, it’s imperative to stay active. When you spend more time creating content and viewers spend more time viewing it, this can improve the performance of your ads. (More on this below.)  
• Use an iPhone or other high-quality camera phone—and make sure you record vertically. It’s worth purchasing an inexpensive stand to ensure a steady shot.  

• Lighting can make or break your video. Use natural light when possible, or supplement with stand lights. 
• Have an outline of what you’d like to share and focus on capturing viewers’ attention in the first three seconds.  
• Limit your videos to 60 seconds. This should be more than enough time to get your points across. 
• Direct viewers to your website and try to capture their email address with a pop-up upon their arrival. 
• Look at what your competitors are doing for inspiration—then try to do better! 

• Follow Instagram’s @creator account for trends and ideas. 

The 3 “E”s of Reel content 

When using Reels to bolster your business, there are three “E”s to keep in mind. 

• Educational content can drive traffic to your practice. 
• Entertaining content helps engage your audience and encourages shares. 
• Emotional content resonates. Share recognition from patients and colleagues, milestones and success stories so you are associated with the solution. 

Take advantage of ads on Reels 

Like other social media platforms, Reels ads allow you to reach more people in less time. Instagram allows you to choose from these goals: 

• Brand awareness: Increase your visibility and get more followers. 
• Reach: Maximize the number of people who view your content. 
• Traffic: Send people to your website or online store. 

• Video views: Get the most eyeballs on your video. 

Tip: You can use CTA buttons on Instagram ads that link to a specific Reel. This is a great way to further enhance the reach of well-performing content. 

Don’t think of Instagram Reels as yet another box on your social-media checklist. Instead, take advantage of the potential it has for attracting followers, bringing IRL patients to your practice and enhancing your visibility—while allowing you to embrace your creativity!